We all learned about the three parts of a speech in high school: the introduction, body and conclusion. You remember … ‘Tell ‘em what you’re gonna say, say it and tell ‘em what you said.’ Nothing new here.
Of these three components, the intro is critically important to the success of your presentation and accomplishing your intended outcomes. On average, it’s less than 10% of your total presentation time. So, with a 30-minute presentation, your intro is three minutes or less.
Since the audience is influenced most by what they hear first, a powerful intro can quickly build rapport, establish credibility, stress audience-centric value and let them know what’s coming. That’s a lot of important work to do in a very short time, so every word must count. Here’s a summary of Best Practices for your Power Intro so you can Start Strong.
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