Networking Defined

A reader recently asked me to define ‘Networking’. So, here is one of my favorite ‘Phil’s Faves’ you would hear often in one of my Networking Strategies workshops:

‘Networking is simply the exchange of ideas, information or resources. It’s all about information. John Naisbitt first defined networking that way in ‘MegaTrends’ over 30 years ago.

* As a result of that shared information, we can learn something to help us do our jobs better, faster, cheaper or smarter.

* We can also learn something to help us grow our businesses or find new clients.

* Sometimes, that exchange of information can also lead to developing new mutually beneficial business relationships. However, those relationships are a result of the information sharing and not necessarily the primary reason for networking.’

So …  what’s your definition of networking?

 

 

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