Communicate or Die!

‘Communication is the biggest bang for the buck, the highest-leverage return on investment in any organization for the simple reason that it is also one of the most under-researched and under-utilized levers for breakthrough results.’

‘The more effective you are as a communicator, the more powerful you are at producing the results you want – a hallmark of effective leadership.’

‘Communication should never be an end in itself. It is a means to an end. If people can produce the result without communicating, buy all means, let them.’

‘Communicate or Die – Getting Results Through Speaking and Listening’, Thomas D. Zweifel, Ph.D, SelectBooks, Inc., 2003.



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