A reader recently asked me to define ‘Networking’. So, here is the definition that is the basis of all my networking workshops, speaking engagements and articles:
‘Networking is the exchange of ideas, information and resources.’
John Naisbitt first defined networking in that simple manner in ‘MegaTrends’ over 30 years ago. I added the rest:
* As a result of that shared information, we can learn something to help us do our jobs better, faster, cheaper or smarter.
* We can also learn something to help us grow our businesses or find new clients.
* Sometimes, that exchange of information can also lead to developing new mutually beneficial business relationships. However, those relationships are a potential a result of the information sharing and not necessarily the primary reason for networking.’
So … what’s your definition of networking?