Last month’s piece on presentation intros generated some gratifying positive buzz and requests for more. So, let’s go to the end of the message and ‘tell ‘em what we said.’ Audience-Centric presentations should end, not just stop. And they should End Strong. Your intro is critically important, but so is your summary or conclusion. You can also ‘Get Them at Goodbye!’
While the audience may be influenced most by what they hear first, they usually remember most what they hear last. So, a powerful ending can ‘close the sale’. You can quickly restate your Main Point in terms of audience-centric value, remind them of the Sub-Points you shared to ‘prove’ your Main Point and let them know what’s next. Just as with your Introduction, that’s a lot of important work to do in a very short time, so every word must count here, too. What follows are 10 Best Practices for your Power Ending: