Stop using ASAP!

If you’ve been reading the periodic articles on business writing techniques and strategies found here, you’ve encountered one of my favorite rants – ‘Specific beats Vague’. So, whenever you have a choice between a vague word, like ‘several’ and a specific word like ‘four’, opt for the specific word.

While there’s nothing inherently wrong with using ‘several, your reader assumes you know the real number and wonders why you didn’t use it instead. When you use an undefined word, your readers will define it for you … and likely not the way you would have defined it.

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