(Continuing our popular series, ‘Do Your Presentations Suck?, take a closer look at your ending.)
Your Ending might suck if you don’t End Strong – if you just stop talking. Introductions are critically important because you’re ‘Telling ‘em what you’re gonna tell ‘em.’ Now, we focus on the equally important summary or conclusion, where you’re ‘Telling ‘em what you told ‘em’. While the audience may be influenced most by what they hear first, they remember most what they hear last. So, a powerful ending can ‘close the sale’.