Tag Archives: audience-centricity

Harness Audience Centricity

By Phil Stella | Published: April 3, 2014

How do you get to the Presenters’ Hall of Fame? Before you all chime in with ‘Practice, man … practice‘, consider this – practice doesn’t make perfect, it only makes permanent. Only perfect practice makes perfect.

So, Best-in-Class Presenters got in the Hall of Fame by perfect practice. They also got in there by harnessing the power of Audience-Centricity, the art and science of crafting and delivering audience-centered messages. What follows is a brief summary of Best Practices learned from those presentation pros.
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Start with the End in Mind

By Phil Stella | Published: March 1, 2014

Regular readers know that I often write about the importance of Audience Centricity – the single best strategy for getting into the ‘Workplace Presenters’ Hall of Fame’. So, if that’s your goal, the most critical component for creating a Best-in-Class Audience-Centered presentation is … to Start with the End in Mind, as Dr. Stephen Covey teaches us.
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What’s Your Point?

By Phil Stella | Published: May 24, 2011

Once you’ve defined your objects and analyzed your audience, the next step on your journey towards Audience-Centricity is to Develop Your Content. So, what’s your point? Really – what’s the key message you’ll be delivering that you want the audience to understand, remember and agree with after the presentation?

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