Audience-Centric presentations should end, not just stop. And they should end strong. Previously, we discussed the critically important Introduction and shared Best Practices for ‘Telling ‘em what you’re gonna say.’ Now, we focus on ‘Telling ‘em what you said.
While the audience may be influenced most by what they hear first, they remember most what they hear last. So, a powerful ending can ‘close the sale’. You can quickly restate your Main Point in terms of audience-centric value, remind them of the Sub-Points you shared to ‘prove’ your Main Point and let them know what’s next.
Just as with your Introduction, that’s a lot of important work to do in a very short time, so every word must count here, too. What follows are some Best Practices for your Power Close: