Sail the Seven Cs

Effective Workplace Writing should pass the ‘7 Cs Test.’  Is it: 

Clear vs. confusing, vague, contradictory

Conversational vs. stuffy, pretentious, nfriendly, mechanical

Concise vs. wordy, rambly, repetitious, redundant

Consistent vs. variety for its own sake

Credible vs. lame because of lack of support or focus

Compelling vs. boring, trite or bland

*  Correct vs. factual, spelling and grammatical errors.