Even More Faves

Looks like this growing list of ‘recurring themes’ from my training and coaching engagements has become a popular section – thanks a lot. So, two more Faves to add to your list:

1. Strive for Reader-Centricity. Write for them, not for you. Write the way they want you to write for them, not the way you want them to write for you. Simple … but not easy.

2. Even if you’re simply informing your reader, listener or audience with a basic ‘tell’ message, you’re still persuading them with a ‘sell’ message, too. You’re selling the value of the information you’re sharing and your competency with that information.’

Quote me at your own risk!