What can we learn about communication from the Ancients?

‘First learn the meaning of what you say and then speak.’
Epictetus (AD 55 – 135), Greek philosopher and teacher

‘Well begun is half done.’
Aristotle (384 BC – 322 BC), Greek philosopher, teacher and scientist

‘Grasp the subject, the words will follow.’
Aristophanes (450 BC – 388 BC), Greek playwright and the ‘Prince of Ancient Comedy’

‘Use soft words and hard arguments.’
Cato the Elder (234 BC – 149 BC), Roman senator and historian

‘Language exerts hidden power, like a moon on the tides.’
Pindar (522 BC – 443BC), Greek lyric poet

So, what can we learn from the ancients? A lot.