Category Archives: Bits & Pieces

Whatever your profession, you also need to be a professional communicator. ETC is pleased to share these essential Bits & Pieces to help you polish those skills.

The Hunt for Ideas

‘The Idea Hunter – how to find the best ideas and make them happen.’ by Andy Boynton & Bill Fischer, Gildan Media Corp., 2011.

A concise and most interesting discussion of Idea Hunting and Idea Hunters past and present. Well worth the read or listen.

Customer-Centric Communication

People have different preferences about how they communicate. Some people would rather talk than write. Others would rather write than talk. Yet others have very high response rate to text. No surprises there! Read More »

The Power of Words

‘We have too many high sounding words and too few actions that correspond with them.’ – Abigail Adams, (1744 – 1818), American, wife of President John Adams and mother of President John Quincy Adams.

‘Words ought to be a little wild, for they are the assaults of thought on the unthinking.’ – John Fletcher, (1579 – 1625), prolific and influential English dramatist of the Jacobean era.

‘Do not accustom yourself to use big words for little matters.’ – Samuel Johnson (1709 – 1784), English writer, poet and literary critic.

I Don’t Get It!

Let’s start off 2016 with a new Quickie series of Mini-Rants called ‘I Don’t Get It!’

How often has this happened to you? You ask someone at a networking event where their business is located and hear ‘Cleveland Ohio’. Technically correct, but why the need to remind us what state Cleveland is in? Kind of a waste of time. I don’t get it! Read More »

Learn to be Creative

‘Out of Our Minds – Learning to be Creative.’ by Sir Ken Robinson, Ph.D., Tantor Audio, 2011.

A fascinating, intellectual and research-rich study of education, learning and the importance of creativity.

Leadership Rules

In his engaging fable on leadership, Chris Widener weaves his story around his four Rules of Leadership, then expands on them in his summary:

Widener’s Four Rules of Leadership
1.  You get what you Expect.
2.  You get what you Model.
3.  You get what you Reward.
4.  You get what you Work For.

‘Leadership Rules – how to become the leader you want to be.’, Gildan Media Corp, 2011,

Learn from Plato

We can all still learn so much about communicating from Plato, the 4th century BC classic Greek philosopher, mathematician and scientist:

‘The beginning is the most important part of the work.’

‘Wise men speak because they have something to say. Fools speak because they have to say something.’

‘Those who tell the stories rule society.’

‘I’m trying to think, don’t confuse me with facts.’

19th Century Wisdom

We can learn a lot from these 19th century authors about communication.

‘Deeds, not words, shall speak me.’ Johann Wolfgang von Goethe, German poet, playwright and statesman.

‘Speak properly and in as few words as you can, but always plainly.’  William Butler Yeats, Irish poet and politician.

‘… the short words are the best and the old words best of all.’ Samuel Taylor Coleridge, English poet, literary critic and philosopher.

Your Own Words

A regular reader enjoyed the ‘End Strong’ feature piece last month and it prompted him to ask a question. ‘Do you have an opinion on opening or closing a presentation with quotes from other people? I heard long ago that you want the audience’s first and last impressions to be of your own words, not those of someone else.’ Read More »

Become a Leader

‘Leadership Rules – how to become the leader you want to be.’ by Chris Widener, Gildan Media Corp, 2011.

An interesting – and short – fable about a demoted plant manager who seeks leadership insight from a state champion high school football coach. At the end, the author summarizes his four Rules of Leadership. Interesting and enjoyable read

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