Category Archives: Articles

Mark Twain on Public Speaking

What can we learn about public speaking from Mark Twain, 19th century American writer, humorist and lecturer? Lots!

“It usually takes me more than three weeks to prepare a good impromptu speech.” 

“There are only two types of speakers in the world. 1. The nervous and 2. Liars.” 

“The right word may be effective, but no word was ever as effective as a rightly timed pause.” 

‘Get your facts first, then you can distort them as you please.’

‘Words are only painted fire; a look is the fire itself.’

Why I Love ‘Escalator Speeches’

Elevator Speeches – your simple answer to the often-asked question ‘What do you do?’ – are sometimes maligned and often done poorly. But, they’re still a fact of life when you network.

So, that’s why I love Escalator Speeches. Assume you’re on the down escalator as someone passes by you going up on the other side.. You only have a few seconds to communicate, so you must be focused and concise.

Mine is ‘I empower business leaders to take away their pain from workplace communication.’ Short, simple and likely to generate some questions when the other person turns around and follows me back down.

Crafting something that concise is a lot of work, I admit. But, it’s well worth the time and effort if you want to make the Varsity Networking Team.

We’ve Got to Start Meeting Like This!

A workplace meeting can be an effective and efficient tool for dealing with information problems or communication issues. It can also be a frustrating, unproductive and expensive waste of time. How organizations plan, facilitate and manage the meeting process will make all the difference between success and failure. Here’s a summary of Meeting Management Best Practice I typically share with clients. Read More »

Referrals Rule!

Last month, we discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals and how to say ‘Thank You’. Read More »

Great Questions

Good to know you continue to like this short and simple feature for expanding your Workplace Presenter Tool Kits. So do I. On to this month’s questions … Read More »

Master Marketing R&R – Part One

(This piece first appeared in COSE’s ‘Mind Your Business’ in August)

 Time to focus on ‘Marketing R&R’— with every sale or engagement, savvy entrepreneurs ask ‘How can I earn repeat or referral business?’ The answer is easy to understand but hard to do. So, read on for ‘R&R’ best practices. Read More »

What To Do AFTER Your Elevator Speech

As wannabe Power Networkers, many of you polish your finely-crafted Elevator Speeches and deliver them with passion and purpose every chance you get. Great. Read More »

More Questions. More answers

You’ve had more simple questions about presentations last month … and we’ve had more simple answers. Read More »

A Great Impression Every Time

(Back in May, I lead with ‘Why I Hate Networking … ‘. It didn’t take long for readers to figure out that I really only hate lame, ineffective and unfocused networking. And so should you. Now … let’s get back to simple strategies for maximizing your Networking ROI.)

How do you make a great impression on people every time? The answer is really simple and easy, yet the devil is in the details of execution. Read More »

Resistance is Futile

(For your reading pleasure … my most recent piece from the COSE ‘Mind Your Business’ eLetter.)

In his still frightening classic dystopian novel, ‘1984’, George Orwell invented ‘NewSpeak’, the official language of Oceania, used to control communication and thought.

So, let me pay homage to Orwell by inventing ‘CuSpeak’ in his honor, the official language we should always use when speaking to customers and prospects and not nearly as creepy as ‘NewSpeak’. While it’s much harder to learn than ‘SAE’ (Standard American English), it’s much more effective in influencing how they understand and view us. Read More »