Tag Archives: permission marketing

Embrace Permission Marketing

(Now that some organizations are having in-person events again, it’s time to revisit the value of embracing Permission Marketing, another of my holiday gifts to you!)

Ever meet someone at a networking event who turned you off quickly with a negative first impression?  Or, who really annoyed you with ineffective follow up? I have – lots of times. I call them ‘Networking Slugs’.  They earn that designation for different reasons, but mostly because they don’t practice the simple art of Permission Marketing.

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Embrace Permission Marketing

Ever meet someone at a networking event who turned you off quickly with a negative first impression?  Or, who really annoyed you with ineffective follow up? I have – lots of times. I call them ‘Networking Slugs’.  They earn that designation for different reasons, but mostly because they don’t practice the simple art of Permission Marketing. Here’s what Networking Pros do to avoid that title when networking or building relationships: Read More »

Master Permission Marketing

Ever meet someone at a networking event who turned you off quickly with a negative first impression? Or, who really annoyed you with ineffective follow up? I have – lots of times. I call them ‘Networking Slugs’. They earn that designation for different reasons, but mostly because they don’t practice the simple art of Permission Marketing. Here’s what Networking Pros do to avoid that title:
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Permission-less Marketing

Here’s an example of a sales person who practiced the opposite of ‘Permission Marketing’; someone I immediately nominated for the ‘Networking Slug Hall of Fame’. I think she got in on the first ballot. Read More »

Permission to Avoid ‘Networking Slug Behavior’

Has this ever happened to you? You’re at a networking event and meet someone who really turns you off quickly. A classic example of negative first impression. It’s even worse if you’re seated next to that person for the lunch.

This is an example of what I call NSB‘Networking Slug Behavior’. Amateurs can earn this unsavory designation for different reasons, but mostly because they don’t practice the simple art of ‘Permission Marketing’. Here are five Best Practices that you’ll see Networking Pros regularly doing to avoid that title. And you have permission to use them. Read More »

Networking Pros are Permission Marketers

Ever meet someone at a networking event who turned you off quickly with a negative first impression?  Or, who really annoyed you with ineffective follow up? I have – lots of times. I call them ‘Networking Slugs’.  They earn that designation for different reasons, but mostly because they don’t practice the simple art of Permission Marketing. Here’s what Networking Pros do to avoid that title.

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