Tag Archives: outcomes

Start with the End in Mind

Regular readers know that I often write about the importance of Audience Centricity - the single best strategy for getting into the ‘Workplace Presenters’ Hall of Fame’. So, if that’s your goal, the most critical component for creating a Best-in-Class Audience-Centered presentation is … to Start with the End in Mind, as Dr. Stephen Covey teaches us.
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Start with the End in Mind

This article is second in a series on audience-centric presentations.

My previous article introduced an overview of Audience-Centricity, the single best strategy for getting into the Presenters Hall of Fame. Now, we’ll begin the process of enhancing your Presenter’s Tool Kit. Some of you will find new tools to add to your kit. Others will find new ways to use existing tools. And all of you can use this opportunity to sharpen all your presenter’s tools for maximum results.

Let’s start with the most critical component for creating Best-in-Class Audience-Centered presentations – Defining Objectives. Most presentations that fail or misfire do so because of poor planning and strategy at this step. You start with the end in mind, as Dr. Stephen Covey teaches us, by defining specific outcomes for your presentation.

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