Are you trying to promote your brand on a tight budget? Well then, it’s time to get creative with ways to get lots of free positive exposure. The concept of ‘target marketing’ requires you to precisely define and describe your ideal customers with specific demographic details – those who really need your products or services, value your approach to it, love your style, will always pay full price for it and will easily evolve into raving fans.
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It was a true pleasure having Phil serve as our 2011 Small Business Conference Task Team Chair. He came with great ideas, passion and commitment for taking our conference to the next level.
Megan E. Kim DirectorCOSE Education & ProgramsCategories
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