Tag Archives: no-budget marketing

Pro Bono Power

Here’s a simple but very effective strategy to maximize the impact of a ‘No Budget Marketing’ campaign you may create for your employer or your own business – harnessing the ‘Power of the Pro Bono’ or what I like to call ‘Strategic Volunteering’. Read More »

Harness the Power of Free Ink

(This article originally ran in the Cleveland Council of Smaller Enterprises ‘Mind Your Business’ blog.)

How many of you are frustrated and bewildered by the ‘Small Business Marketing Paradox’? We all recognize the critical need to do more and better marketing of our products or services to survive and thrive. But, few of us have the knowledge and skills to do it ourselves. Yet, we hesitate to – or can’t afford to – invest in having experts do it for us. The result is that we often do nothing. Bad idea. Read More »

Free Ink Rules

How Ironic. My latest post for the COSE Mind Your Business blog is all about getting free ink – why, where and how. And, since the start of the year, I’ve been fortunate enough to generate some excellent free e-ink in national publications myself. Ironic, indeed. Read More »

Five Simple Phone Tactics to Overhaul Your Image

(As indicated last month, I began my role as a recurring columnist for Cleveland’s Council of Smaller Enterprises’ on-line ‘Mind Your Business’ publication in January. Here’s my first post.)

Most small businesses facing the challenge of improving their image in the marketplace are starring at major investments of time and money. Properly planned and launched, those investments can earn significant positive results. Read More »

Marketing With No Budget

Marketing for entrepreneurs is always a challenge, especially with no budget for someone else to do it. Here’s a summary of my comments at a recent panel discussion on the topic:

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Harness the Power of the Pen

Many small business owners and entrepreneurs are frustrated and bewildered by the ‘Marketing Paradox’. We all recognize the critical need to do more and better marketing of our products or services to survive and thrive. But, few of us have the knowledge and skills to do it ourselves. Yet, we hesitate to – or can’t – invest the money to have other people do it for us. The result is that we often do nothing. Bad idea. Read More »

Harness the Power of the Platform

Whether you’re marketing your employer’s products or services, your own business or just enhancing your image in the marketplace, the “Power of the Platform” can be a simple, quick and no-cost strategy. Delivering workshops and presentations can help you accomplish several important self-marketing goals: Read More »

The Power of the Pro Bono

Here’s a simple but very effective strategy for maximizing the impact of a ‘No Budget Marketing’ campaign you may create for your company or business – harnessing the ‘Power of the Pro Bono’. Said another way – Strategic Volunteering. Read More »

Harness the The Power of the Pro Bono

The last two months, we’ve discussed strategies for maximizing the impact of your ‘No Budget Marketing’ campaign – harnessing the ‘Power of the Pen’ and the ‘Power of the Platform’. Now, let’s turn our attention to a third – and much less obvious – set of strategies: Harnessing the ‘Power of the Pro Bono’. Said another way – Strategic Volunteering.

Why Volunteer at all?

Whether you’re marketing the products or services of your employer or your own business or just simply enhancing your image and value to the people you work for and with, the Power of the Pro Bono can be a simple, quick and no-cost self-marketing strategy. Effectively done, it can help accomplish several important goals for you:

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