Tag Archives: no-budget marketing

Marketing With No Budget

Marketing for entrepreneurs is always a challenge, especially with no budget for someone else to do it. Here’s a summary of my comments at a recent panel discussion on the topic:

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Harness the Power of the Pen

Many small business owners and entrepreneurs are frustrated and bewildered by the ‘Marketing Paradox’. We all recognize the critical need to do more and better marketing of our products or services to survive and thrive. But, few of us have the knowledge and skills to do it ourselves. Yet, we hesitate to – or can’t – invest the money to have other people do it for us. The result is that we often do nothing. Bad idea. Read More »

Harness the Power of the Platform

Whether you’re marketing your employer’s products or services, your own business or just enhancing your image in the marketplace, the “Power of the Platform” can be a simple, quick and no-cost strategy. Delivering workshops and presentations can help you accomplish several important self-marketing goals: Read More »

The Power of the Pro Bono

Here’s a simple but very effective strategy for maximizing the impact of a ‘No Budget Marketing’ campaign you may create for your company or business – harnessing the ‘Power of the Pro Bono’. Said another way – Strategic Volunteering. Read More »

Harness the The Power of the Pro Bono

The last two months, we’ve discussed strategies for maximizing the impact of your ‘No Budget Marketing’ campaign – harnessing the ‘Power of the Pen’ and the ‘Power of the Platform’. Now, let’s turn our attention to a third – and much less obvious – set of strategies: Harnessing the ‘Power of the Pro Bono’. Said another way – Strategic Volunteering.

Why Volunteer at all?

Whether you’re marketing the products or services of your employer or your own business or just simply enhancing your image and value to the people you work for and with, the Power of the Pro Bono can be a simple, quick and no-cost self-marketing strategy. Effectively done, it can help accomplish several important goals for you:

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