Tag Archives: marketing

Referrals Rule!

Last month, we discussed whether or not you should ask for Referrals, winning Repeat Business and seven tips for how to ‘Nail the Sale’. Now, let’s focus on Internal and External Referrals and how to say ‘Thank You’. Read More »

Brand Your Way to Success

Branding is always a hot topic for my small business clients and for many ‘Communicate Confidently!‘ readers. Recently, one asked how a small business can effectively brand itself and I shared a few thoughts. Here’s a summary of those comments: Read More »

Taking it to the Top

A new client recently engaged Effective Training & Communication to thoroughly enhance his client communication strategies and tactics. A part of that process is to take his typical Elevator Speech up several notches. What follows is a summary of the exercise I created for him. Follow the steps, fill in your particular details and really take your elevator speech to the top. Read More »

Content Still Rules

‘Content Rules – how to create killer blogs, podcasts, videos, ebooks, webinars and more that engage customers and ignite your business’, Ann Handley & C.C. Chapman, Gilden Media Corp, 2011.

An excellent and detailed survey of content marketing concepts, strategies and tactics, read by both authors.

How Many is Too Many?

Many entrepreneurs strategically use professional, industry and business group involvement to market their services, network and communicate their brand. Such groups offer varying amounts of opportunities for learning, professional development, networking, volunteering and … even socializing. Read More »

Avoid Dumber, Slower, Expensive Marketing

‘Smarter, Faster, Cheaper – Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business’, David Siteman Garland, Gildan Media Group, 2011.

Lots of good and simple ideas for marketing and promotion that avoid being dumber, slower and expensive.  A fun listen by an entrepreneur, speaker and author.

No-Budget Marketing

Identify simple strategies for marketing your business when you donʼt have the skills to do it alone or the budget to have someone else do it for you. Harness the Power of the Pen, the Platform, and the Pro Bono, along with focused networking and social media use.