Tag Archives: marketing

What if You Are the Best Choice?

Last month, we discussed some strategies to consider when you realize you’re not the right choice for a product or service that your prospect needs. It earned lots of positive comments and some people even indicated that they had never even thought about some of the strategies mentioned. 

So, this topic should be obvious – What if your business IS the right choice?’ Some of the brief 10 steps will be obvious, too, … but, some won’t. So read and heed. Read More »

 Gratitude Magnitude

A key concept for a successful Referral Strategy is the Magnitude of your Gratitude. You have lots of potential people to thank – here are six steps to making the most of your gratitude. 

In this example, Bob is your current customer and you’ve just completed the transaction and delivered your service to him. Read More »

Maximize Your Trade Show ROI

The Covid-19 restrictions are lifting in many areas and many sales professionals and entrepreneurs are considering using expos and trade shows again. Properly managed, they can be an effective strategy to market products and services and network with prospects, clients and colleagues. If that strategy works for your business these days, here are four Best Practices to help you maximize your trade show experience, ROI and value. Read More »

 Everything Old Is New Again!

(Best wishes for a successful, safe and happy New Year – may we all get what we want, need and deserve.

‘Communicate Confidently!’  Will run ‘Phil’s All Time Hits, Vol. I’ all year to acquaint newer subscribers with popular content from past years. So, put your shoes on backwards and take a flying leap into the past.) 

Painless Sales Pitches (5/19)

Do you ever experience pain when you pitch business? Do you cause some pain for your prospects as a result of those pitches? If you answered yes to either question, then read these Best Practices for creating Painless Sales Pitches. Read More »

Customer-Centered Marketing

In responding to a reporter’s request for a marketing tip that is both effective and profitable, I indicated that mine was neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good. My tip is embracing Customer-Centered Marketing. Read More »

The Best of ‘MYB”

Each month, COSE (Cleveland’s Council of Smaller Enterprises) creates a list of the most popular and best articles for its weekly eLetter, ‘Mind Your Business’, based on hits and reader comments.

My marketing piece – ‘What if Your Business IS the Best Choice’? was on that short list for October – my third time for such a distinction.

Thanks COSE readers …

 

 Pitch Business with Style & Class!

If you own a small business, then you need to know how to sell. A reader recently asked about the specific objective of an effective sales pitch versus the goal.   Read More »

Painless Sales Pitches

Do you ever experience pain when you pitch business? Do you cause some pain for your prospects as a result of those pitches? If you answered yes to either question, then read these Best Practices for creating Painless Sales Pitches. Read More »

Brand Your Way to Success!

Branding is always a hot topic for my small business clients and for many ‘Communicate Confidently!‘ readers. Recently, one asked how a small business can effectively brand itself. Here’s a summary of my comments: Read More »

Why I Love Simple Marketing

When asked for my #1 marketing tip that is effective and profitable, I indicated mine is neither new, sexy or high tech. It’s old and simple, yet everything old is new again and simple is always good: Read More »