Says Who?

I regularly use quotes in my training, speaking and writing. However, I’m adamant about identifying the sources and putting them in proper context. Few people are so well known that they don’t need any reference, like Jefferson, Mark Twain, Churchill, Dr. Martin Luther King, Jr., etc.

For the rest, we need to answer the question the readers or listeners often have – ‘Says who?’ or ‘Who is that guy?’

  • It doesn’t take much time or effort to go beyond just listing ‘Tom Peters’ to ‘Tom Peters, contemporary American management expert & author of ‘In Search of Excellence.
  • Same goes for ‘Oscar Wilde, 19th century Irish poet, playwright & novelist’ and
  • ‘Jerry Clower, 1926 – 1998, American humorist & writer’.
  • Not adding that information can weaken the value of the quote, because who said it may be more important than what he or she said.
  • When listeners or readers encounter quotes without context, they might assume the writer or speaker was too lazy or indifferent to find out that information or assumed everyone knew who that person was … possibly making people feel stupid when they don’t.

So, commit to using quotes effectively –  take the extra effort to put them in context.

And …  you can quote me – Phil Stella, 21st century entrepreneur, communication consultant and executive coach

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  • Simply put, Phil lives and breathes communication … it’s what he teaches, it’s what he understands, and it’s what he has made his passion. Jeff Nischwitz, PresidentThink Again Coaching
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