Start Ups

A reporter recently asked what entrepreneurs should ask themselves before beginning a start-up. I suggested these five questions:

  1. Is this business’s products or services responding to a real market need?
  2. Will customers buy enough of them to make a sustainable profit?
  3. Do they connect with my personal strengths and passions.
  4. Will I have enough fun doing it that it will make up for the long hours, unpredictable income and stress?
  5. Can I grow it to the point I can sell it, franchise it or leave it to my kids?

If they don’t get five ‘yes’ answers, then the smart money is on rethinking the start- up idea and definitely not quitting their day jobs.

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