Verbs Beat Nouns

Here’s a Quickie Rant about Making Words Matter that might challenge some of your word use habits, like the one you carried over from those 500-word essay days in high school – Noun Phrases.

Take a simple verb like ‘decide’ and turn it into a noun phrase like ‘…reach a decision …’. Then, add ‘ … in the process of reaching a decision … ‘ to get six more words and the naive assumption that it sounds more important. Bad idea.

Go back to the root verb and stay with it. Verbs are strong action words. Nouns are static things. What sounds better to you? Let me know when you reach a decision … ummm, I mean decide.

Happy writing at work and keep trying to Make Your Words Matter.

One Comment

  1. ShanelleCRossler
    Posted July 13, 2015 at 5:02 pm | Permalink

    Keep on writing, great job!