The Big Business of Entertainment.

‘Blockbusters: Hit-making, Risk-taking and the Big Business of Entertainment’, Anita Elberse, Brilliance Audio, 2013.

A most interesting study of the Blockbuster strategy found in the worlds of professional sports, music, TV, movies and books. Written by Harvard Business School’s expert on the entertainment industry. Well worth the time to read or listen.

9 Comments

  1. Posted July 7, 2014 at 8:04 pm | Permalink

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    • Posted July 8, 2014 at 9:07 am | Permalink

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